Nurul Izzah Catering Sdn. Bhd. (NIC)is a family-owned company with the main business activity of providing catering services. Established in 2003 in Selangor, Malaysia, NIC caters to varieties of events including public and private functions as well as corporate events. NIC’s competitive advantage is its niche in Malay weddings; taking into deliberation the country’s Malay population which makes up 50.4% of the total estimated 28 million population (2012).
Situated at Kg. Tengah, Puchong neighbouring One City, USJ 23 and Putra Heights, Subang Jaya, Selangor, NIC boasts of its central operating space which comprises the office building, the central kitchen, the warehouse and the staff hostel. It also provides a venue for outdoor events, complete with beautiful landscape and canopy. This is the strategic way for NIC whereby it offers one-stop integrated services providing more than the typical catering service, but to also include the venue in their wedding packages for the benefits of their customers.
What makes NIC stand out in this industry and the leader in its class is the prime concern in achieving customers’ satisfaction. NIC takes great pride in giving the best of its services and equates each as a joyful experience for them to learn and try to fulfill customers’ needs.
NIC has become the preferred choice of caterer among the market. A testament to this is the growing number of functions NIC caters and its sales keeps increasing year after year, while other players attempt to replicate NIC business strategy with its catering packages and prices. NIC has become a household name when it comes to catering, delivering quality and efficient services at competitive prices.
The Founder
Haji Haron Khamis, is the Managing Director of Nurul Izzah Catering Sdn. Bhd. (NIC). He holds a Bachelor of Islamic Studies (1980) and Master of Education (1993), both from Universiti Kebangsaan Malaysia (UKM); Diploma in Special Education from STTI (1984); Diploma of the Qur’an (1996) from Darul Hikmah, Bangi, Selangor, Commercial Certificate Chef (2002), and Certificate of Restaurant & Catering (2003).
Haji Haron had served the Government for close to 23 years in the Ministry of Education, Malaysia. He had worked as a teacher, a lecturer; and as an officer at the Ministry of Education Malaysia and served as the Education Attaché (Overseas Student Advisor) for the Malaysian Student Department in Chicago, USA from 1996 to 1999. He returned to Malaysia and continued to serve the Ministry until 2003 when he took the optional retirement scheme.
During his tenure in the Government service, he had received the Distinguished Service Award from the Ministry of Education in1993 and 1997. Haji Haron also gained experience in the field of nutrition for more than 12 years.
While in Chicago, USA, in addition to serving as Education Attaché, he worked part-time for the JAKIM (Department of Islamic Development Malaysia) and IFANCA (Islamic Food and Nutrition Counsel of America) as Inspector of Halal products and made visits to factories that manufactured food products interested to export goods for Muslims either in the USA or exporting to Malaysia.
Since taking the optional retirement scheme, Haji Haron had moved from being a salaried employee into a full time entrepreneur involving in various businesses until finally focusing on his passion – the food and beverage (F & B) business –eventually establishing NIC.